Piers Morgan Stars In Hilarious Brand-new Paddy Power Advert


Piers Morgan satirized his rocky relationship with previous Tottenham chairman Lord Alan Sugar in a brand-new ad campaign designed to raise awareness for cancer screening.


The well known Arsenal fan has been embroiled in a variety of public spats with his North London derby competitor, most just recently taking goal at The Apprentice star's age on his birthday in March.


But Morgan was content to play their controversial social media relationship for laughs in help of a great cause, with the broadcaster taking part in Paddy Power's most current project in help of Prostate Cancer UK.


In the brief clip, Morgan can be seen exchanging fictitious messages with Sugar, who appears to have 'sent out' him a message reading: 'You'll still bottle the league'.


On the heels of Arsenal's 4-1 knocking of Spurs at the Emirates previously this season, Morgan appropriately reacted: 'North London is red'.


Morgan was then tracked en path to a prostate screening appointment, at his controversial best as he spat out sausage rolls when he learned they were vegan, and distributing copies of his book 'Woke Is Dead' in a doctor's waiting room.


No requirement for a finger up the bottom - an easy PSA blood test is all you need to inspect for the early indications of Prostate Cancer.


Not all pricks are excruciating, @piersmorgan.


Check your danger here: https://t.co/xhoX9KyZZn


18+|GambleAware|@ProstateUK pic.twitter.com/o8is0u5pEm


- Paddy Power (@paddypower) December 17, 2025


Piers Morgan satirized his combative relationship with Tottenham fan Lord Alan Sugar in a new advert


The broadcaster features in the project to raise awareness about the ease with which males can be tested for the early indications of prostate cancer - to hilarious impact


The advert then revealed Morgan being shocked by the ease with which prostate-specific antigen (PSA) blood test can be performed, after at first anticipating 'a finger up the bottom'.


A PSA blood test is rather utilized to check for early symptoms of prostate cancer, and other conditions such as enlarged prostate or infection, by determining a protein made by the prostate gland.


In a quote to prompt more males to examine their risks with simple early detection tests, the advert stresses that 'it's just a blood test' - before cheekily informing Morgan that 'not all pricks are unbearable'.


Paddy Power has a long-running relationship with Prostate Cancer UK, and has mainly utilized the platform of the World Darts Championship - which the bookmakers sponsor - to more support the cause.


At the start of this month, the company announced that they would be distributing 10,000 dartboards to fans who contribute to Prostate Cancer UK through the Darts of Destiny JustGiving page.


Lord Alan SugarTottenham HotspurPiers Morgan